Creative Architect

• Managed multiple high-priority projects simultaneously under general supervision, consistently meeting strict deadlines through disciplined organization and prioritization.
• Collaborated cross-functionally with FPLES Commercial & industrial teams to develop integrated marketing solutions that addressed specific business unit pain points.
• Built and maintained strategic relationships with internal stakeholders and external partners, ensuring frequent and clear communication on project milestones.
• Translated complex research and analytics into actionable campaign tactics, ensuring all messaging was grounded in market insights.

• Executed end-to-end brand creation, including developing comprehensive brand guidelines, visual identity, and initial web presence for diverse clientele.
• Independently managed and prioritized multiple complex design projects concurrently, ensuring all deliverables met client specifications and strict deadlines.
• Developed a broad range of engaging, cross-platform graphics for digital (website, social media) and traditional print media campaigns.
• Delivered branded and functional packaging design solutions for CPG clients, specializing in the all-natural hair care product market.

• Owned the visual strategy and execution for the company’s inaugural direct mail campaign, managing all design assets from concept through print production.
• Provided creative leadership to the marketing team, translating restructured business strategies into a cohesive and effective visual brand strategy.
• Improved creative team efficiency by introducing a project management automation system, cutting campaign execution time by 40% and ensuring brand consistency.
• Directed the design and UX strategy for a revised company website launch, focusing on lead conversions and improving the overall value proposition through enhanced customer resources.

• DesignActed as the sole designer and developer responsible for the maintenance and evolution of multiple WordPress websites.
• Ensured brand fidelity and timely execution of content updates across various CMS platforms, including Wix, SquareSpace, and WordPress.

• Created high-impact digital design assets for official HBO TV and Movie social media accounts/profiles, adhering to stringent studio brand standards.
• Specifically produced graphics for the globally recognized Game of Thrones franchise, demonstrating the ability to design for major, high-visibility media brands

Focus in Graphic Design

Business/Soft Skills

• Creative Problem-Solving
• Project + Time Management
• Digital + Traditional Marketing