Case Study – Concept Brand
Cococraft
01.
Plan & Sketch
My client and I built the brand from the ground up, starting with a logo and moving to the general layout, fonts, colors, and custom icons.
02.
Digital Refinement
Sketches for the logo and icons were taken into Photoshop for refinement. From there, I created multiple layouts for the label design, and illustrated the custom icons in Illustrator.
Results
Final Result
A clean, professional brand design that speaks to both the high quality ingredients, and an audience of educated shoppers.
