Case Study
Purezero Clean Beauty
Purezero® starts with the purest ingredients from around the world. They believe you shouldn’t have to choose between what works for you and what’s good for you. All Purezero products use zero: sulfates, parabens, phosphates, phthalates, dyes, and gluten.
Pure ingredients. Zero concerns.
IT’S THAT SIMPLE.
Overview
I partnered with a long-time client to refine the label design and packaging for their shampoo and conditioners, taking their original vision and transforming it into a complete design solution. My responsibilities ranged from creating tailored artwork and designing label layouts to producing compelling visual assets. I delivered high-quality package mock-ups and developed specialized graphics for the product’s Amazon listing, ensuring they complemented the brand’s identity while following e-commerce best practices. The objective was to create a coherent visual identity that showcased the product’s distinct value proposition, improving its attractiveness both in retail environments and online platforms.
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Client
Jordan Christopher
Studio
Purezero Clean Beauty
My Role
Graphic Designer
My Approach & Contributions
The goal for each product was to identify the unique, clean ingredients, scents and benefits that each type of product offered without losing the overal brand voice. As the product line grew, we needed to find variations of colors that would keep each product looking unique and easily identifiable. My job was to create label designs and product mockups for the decision makers to visually brainstorm new concepts. Later on, once the brand picked up noteriety in the beauty space, I was tasked with creating Amazon graphics to help visually explain each product on the Amazon listing.
The Results
