Case Study
Broadstar Telecommunications
Local internet service provider in West Palm Beach, FL. Fastest fiber internet in the industry for HOAs and Multi-family communities!
*Concept only
Overview
A local internet service provider was stuck with an outdated website that needed a design overhaul, but also added responsive functionality. The three immediate needs I identified were a branding update, a support hub with answers to the most sought after questions, and a landing page acting as a sales funnel.
Client
Broadstar – Fiber to the Home
My Role
Brand Designer + WordPress Developer
My Approach & Contributions
The objective of this website was to deliver information about the available services while also generating soft leads for future sales conversions. To achieve this, I designed the site to prioritize the primary service, which is high-speed internet for HOA communities. A prominent call to action is placed upfront, guiding potential clients to a contact form to initiate a conversation about their requirements. Subsequently, users are directed to brief descriptions of the other services, complete with buttons for additional information, ensuring they stay engaged on the site for a longer duration.
